Atelier Wen Perception: Update #6 - Pre-Orders Details
A very short update to share with you all today.
If you are just joining us, please be aware that a sizeable series of article has already been published about the series’ development. In Part 1, we introduced the series from a conceptual standpoint and explained its design. In Part 2, we shared with you late-stage 3D renders (i.e. just before the manufacturing process began) and shed light on how we intend to do surface finishing and on why we chose the name “Perception”. In Part 3, we focused on the lengthy clasp development process, explaining how we designed what we feel is one of the best clasps ever. In Part 4, we announced the series’ most important feature i.e. that Perception dials will be handmade guilloché with a rose engine by China’s and Asia’s sole guilloché master craftsman, Cheng Yucai. Lastly, in Part 5, we told you more about Master Cheng’s incredible life story. If you have not read those, I suggest you have a look first.
It feels particularly exhilarating to be at the end of the series development and launch process. All the details will be shared on Monday.
The moment we had all been waiting for is finally coming. Perception will be available for pre-order on Monday April 18th! Only 300 watches will be available and anyone who orders one will be guaranteed his or her colour choice.
The pre-orders will begin on Monday April 18th at 2pm CET i.e.:
April 18th - 2pm Paris Time 🇫🇷
April 18th - 8am New York Time 🇺🇸
April 18th - 1pm UK Time 🇬🇧
April 18th - 5:30pm India Time 🇮🇳
April 18th - 8pm China / SG Time 🇨🇳 / 🇸🇬
April 18th - 10pm SYD Time 🇦🇺
Most of the press coverage (Hodinkee, ABlogToWatch, etc.) will begin around 3pm CET. Get in there before! :)
Pre-order price is going to be USD 2,088 and retail price USD 2,588.
The product pages should be up online soon. A direct link to them will be provided both on the day and the day before to our newsletter subscribers. Sign-up, it’s free.
We will be organising a meet-up in Singapore this Saturday (April 16th) and Wilfried will have 3 Perception prototypes with him. If you are in Singapore, this is your chance to see them in person and try them before pre-orders begin!
The details are as follows:
Saturday 16th April
Watch Wonderland Suntec City
No RSVP needed - just drop by and say hi!
Looking forward to meeting many of you there!
If you have any questions, please do not hesitate to send us an email.
See you soon,
Wilfried and Robin
PS: Please join our WhatsApp group. It is free, and this is where we post all information first!